Willem J. Boot

Willem Boot founded Boot Coffee in 1999 with the objective to advise roasting companies and green coffee producers on quality improvement strategies. He roasted his first batch of coffee at the age of 14 and obtained a masters-degree in business economics at the University of Amsterdam. During the 1990's Willem was co-owner of his family's coffee company "The Golden Coffee Box".

As a consultant, Willem has been managing coffee quality programs in countries like Colombia, Panama and Honduras. As a marketing strategist, he designed extensive programs for coffee industries in Ethiopia and El Salvador. He has been a lead trainer for the "Q" program and a head judge at many international coffee events. Over the years, hundreds of industry professionals have traveled to his coffee studio in Mill Valley, CA to attend roast profiling and cupping courses. Every year Willem donates time to non-profit causes; he is a board member of the Common River foundation which established a community development program in Ethiopia including an elementary school for more than 120 orphans in the town of Aleta Wondo, Sidama. Boot recently launched a new inititiative: Spark Coffee, a company that is responsible for the distribution of Giesen coffee roasters to roasting companies throughout North America. In 2006, a long time dream was realized. He planted the first Geisha tree at his cloudforest coffee farm "La Mula" in Panama. In 2009, a second farm in Panama was established at an elevation of 6,000 feet and up. The first harvest is planned in the next few years.