Ric Rhinehart

Ric Rhinehart was named as the executive director of the Specialty Coffee Association of America in July 2008. Prior to this position he was the chief operating officer of Groundwork Coffee Co., a specialty coffee roaster and tea purveyor based in Los Angeles, California. Prior to joining Groundwork in 2002, he was the president of R2 Consultants, a management consulting firm specializing in the coffee and tea industries. Ric previously held the position of coffee & tea specialist at Cafe Au Lait, Inc. where he was a minority partner. Prior to this he worked extensively for Four Seasons Hotels & Resorts in the food and beverage departments.