Tracy Allen

Tracy Allen is CEO of Brewed Behavior, a consultancy founded to offer comprehensive support to all segments of the coffee industry. Tracy helps his clients strategize and find solutions which best elevate quality and profits at every touch point. He works primarily with coffee roasters and producing countries to improve their efficiencies.

Tracy started his coffee career immediately after college at Procter and Gamble, with Folgers and Millstone brands. He made his true entry into specialty coffee while Director of Operations of The Roasterie in Kansas City, MO, after which he went on to become co-owner of Zoka Coffee Roaster & Tea Co in Seattle, WA.

As one of the original members of the U.S. Barista Championship Committee and the first chair of the Rules and Regulations committee for the World Barista Championship, Tracy has trained multiple national and regional barista champions and served as a judge and judges' trainer for the USBC and WBC. His most recent SCAA BOD office was that of Treasurer. He is also a "Supertaster," certified cupper, and Q-grader instructor. Most recently, Allen was recognized as the sixth member of the SCAA to receive the Mose L. Drachman Award for Outstanding Sales & Service. Visit to learn more.