Tracy Ging

Tracy has spent the last fifteen years in specialty coffee scaling products and programs on a global level. She is currently the Director of Sustainability and Corporate Social Responsibility for S&D Coffee. She recently served as Deputy Executive Director of SCAA where she was responsible for overall operational activities. Prior to joining SCAA, Tracy was the Director of Marketing for the Coffee Quality Institute, rapidly establishing its Q Program worldwide and gaining experience at all levels of the value chain, working in more than fifteen producing countries. She was also the brand strategist behind a significant amount of growth at Da Vinci Gourmet across multiple channels, including specialty, foodservice, and grocery.