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The Sustainability Tracking & Reporting Tool is the first of its kind data tracking and reporting system built specifically for companies and organizations who work in coffee to highlight their many efforts towards a more sustainable future for all of earth's inhabitants.

START will also give users the opportunity to create specialized reports that can be incorporated into a company's communication pieces. Think of START as another business software solution, perhaps similar to accounting software or a project management system, that makes crunching numbers and measuring efforts simple. With START, all you have to do is input your information regularly and the outcomes will be measured for you.