crisis in coffee    |     how we're helping    |     how you can participate    |     START for business    |     user login    


  Coffee is a highly environmentally-dependent crop and the increase of a few degrees of average temperature in coffeegrowing regions around the world threatens both the steady supply of quality Arabica coffees and the livelihood of millions of people who grow and produce coffee.
Source World Coffee Research.

  Smaller restaurants like coffee shopsare estimated to use, on average, 2.5 times more energy per square foot [KH1] than any other commercial buildings.1 Having an impact can be as simple as changing a light bulb.
Source The Green Guide.



"We're only just beginning the journey towards a sustainable industry...we are learing what we need to ensure a coffee industry..where the natural environment is enhanced by coffee rather than damaged by it. We can actually sustain our industry if we want to. And I think we've never wanted it more."
- Peter Giuliano, taken from the 2012 Sustainability Issue of The SCAA Chronicle




| Over the past decade, there have been persistent disruptions to the supply chain attributed to weather, exacerbating challenges in an already strained supply chain.


| Because small-scale farmers produce the vast majority of coffee—89% in Ethiopia, nearly 100% in Rwanda, just as two examples—their challenges quickly become ours. A very real outcome of systemic poverty is migration away from farms. In less than a generation, we could see the foundation of our supply chain move elsewhere.


| When farmers struggle, the surrounding communities can suffer, making access to basic education and healthcare services difficult. As communities strain, poverty becomes embedded in the genetic code and a more difficult cycle to escape.



It's not enough simply to make an effort; we need to be able to measure the impact of our efforts to ensure we are driving outcomes.



Large scale industry outcomes always depend on the comittment and dedication of individuals. If everyone believed their efforts wouldn't make a difference, we'd never see community driven results. By committing to ongoing applications of identified solutions and consistent data entry into START you can drive significant outcomes for both the planet and your business.